Apparently the average adult in Britain spends 52 minutes a day on the web (hate to count up my time...must be nearly 5 times that...and it's not all solitaire and bubble shooter) so they have decided they only want authors who have blogs.
"...authors with good blogs sell more books, it’s as simple as that."I can see the argument from a small independent's point of view. With a limited budget for promotion, it's not unreasonable to expect that the author do more than hand over the manuscript but I wonder if larger, mainstream companies are taking that view with new authors. Have you got to have an online presence BEFORE you send the first three chapters and tentative cover letter...?
Read the MX article for yourself by clicking on the title of this post.