"A word after a word after a word is power" - Margaret Atwood

BRIDGET WHELAN

A blog for readers and writers

A blog about the stories we tell each other and how we tell them...

Friday, 5 March 2010

Judging a book by its...(1)


Top is the UK cover for Hilary Mantel's Booker prize winning novel. Beneath is the US cover.  This is a good example of why two versions can be necessary. While I much prefer the UK cover, I can see why it wouldn't work in America. The Tudor Rose must be one of the most successful brand  logos in history but we can't expect the same bone deep familiarity with it across the Atlantic. And while I'm not keen on the peek-a-boo affect on the American version, I can see what's going...but sometimes the changes seem baffling
Join the debate and find other recent UK/US book covers by clicking the title of this post
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1 comment:

John Adey said...

The Tudor Rose has to be one of the most enduring logos of all time here in the UK but probably not in other countries. Thinking about the different covers for different markets we need to be aware that despite the common language American lifestyle, culture and beliefs are very different from ours here in England. The influence of film, television and the internet is changing this and our children are certainly closer to the Americans than we are.

5 March 2010 at 11:57

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