Opportunity for unpublished British novelists - but there is a catch

Just heard that Sony UK is going to sponsor a new category in this year’s Dylan Thomas Prize – the Sony Reader Award for Unpublished Writers. It has been created to support unpublished novelists but

• you have to be under 30 
• and everything from submission to judging and publication is in electronic book format. However, this isn't as scary as it first sounds. You can submit in PDF, Word or EPUB format so that's do-able...as long as you have the 80,000+ words to send

Deadline 31st August 2010

Prize £5,000 plus publication of your manuscript in eBook format and made available for download from the Sony UK website in time for the Christmas season.
Click on the title of this post and you will be taken to Sony eReader site - the box in the middle explains how to enter this competition.